Saturday, 1 October 2011
12:40 Grace Wanene 3 comments
Linkage of agricultural production in Africa to value addition through agro-processing is advantageous in stabilizing commodity markets, farm business returns, and planning production for a regular supply of adequate and good quality farm produce. In view of agriculture business considerations such as availability of commodity market, agricultural technology, agricultural skills and government agricultural policy, the people in farming businesses in Africa need to select the enterprises that are suitable for their regions. Agricultural marketing is yet another vital activity in farming business which needs strengthening and it refers to everything that is done for increased profit and consumer satisfaction. People involved in farming business need capacity building in marketing activities such as market planning, sales promotion, websites marketing, branding, advertising and keeping abreast with new effective technologies for profit optimization and sustainability of the farming business.